RECENT PROJECTS
The Shops Buckhead Atlanta
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184 newsletters sent with average open rate of 36% (industry average 17%)
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Grew e-mail distribution by 45%
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$50K+ in direct sales attribution (began tracking in September 2016)
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84% increase in Instagram followers
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Over 1M reached via Facebook + 15% increase in Facebook fans
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54% increase in Twitter followers
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Provide outreach and communication with more than 35 retailers + restaurants
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Supported more than 100 retailer promotions and events
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#BuckheadATLStyle
River Oaks District, Houston
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122% increase in Instagram followers
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95% increase in Twitter followers
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37% increase in Facebook fans
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Over 1M reached via Facebook
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Consistently lead Facebook engagement vs. competing shopping centers
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Provide outreach and communication with more than 35 retailers + restaurants
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Supported more than 100 retailer promotions and events
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#RODistrict
Style South, The Shops Buckhead Atlanta
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Fashion show and 6+ athlete hosted events
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More than 10k likes + 27% increase in IG followers during Style South Weekend
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Nearly doubled highest number of Twitter impressions in 1 day
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18K videos viewed on Facebook
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Snap Chat, Instagram Stories, Facebook Live activations
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#StyleSouth
Super Bowl #SuperStyle Week, Houston
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20+ athlete hosted events
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Reach of more than 1.6M during Super Bowl Week
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Earned 400+ Instagram followers and increased engagement by 106%
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More than 50,000 Twitter Impressions
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Snap Chat, Instagram Stories, Facebook Live activations
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#SuperStyleROD
PREVIOUS EXPERIENCE
The Dr. Phil Show
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Named an Industry Leader to Cynopsis Media's "Top Women in Digital"
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Conceptualized and integrated first live Twitter integration for taped TV shows
Read: Daily News Article
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Launched partnership between The Huffington Post and The Dr. Phil Show
Read: The Wrap Article
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Honored for job excellence with prestigious Gracie Award
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Led production on multiple e-commerce initiatives, including drphilfoundation.org, whengeorgiasmiled.org, robinmcgrawrevelation.com and The17DayDiet.com
Watch: Dr. Phil Show Clip
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Daily editorial, talent management and content development
The Doctors
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Increased YOY revenue by 90% by redesigning The Doctors' website
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First of CBS daytime shows to surpass 1M Facebook followers
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Implemented on-air integration strategies with CBS Television Distribution
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Conceptualized and integrated first live Twitter integration for taped TV shows
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Daily editorial, talent management and content development